“Join Me and I’ll Personally Guide You Down An Inevitable Path To Getting Paid to be Who You Are In The Next Six To Twelve Months

… Even If You’re Not Sure What Your Passion is or If You Can Actually Make Money From It”

I need to level with you, it’s about time you knew the truth…

There is one thing that if you don’t get right from the beginning, your business is in a serious, fragile and uncertain place.

Get it right, you prosper. Screw it up, you fail.

Of course, I’m talking about your offer to the world.

Sadly, a lot of people either don’t know what their offer is, or aren’t sure how to communicate it in a compelling and strategic way.

Too bad, since your offer is everything. It’s the foundation of your business. It’s the 20% you can focus on that will get you 80% of the results.

And until now, there hasn’t been a course that helps you get this right.

Granted, there’s a lot of advice out there on working for yourself. But much of it is weightless theory dressed in alluring clothes. It looks nice, but it doesn’t get you results you can count on.

For years I’ve been helping clients uncover and shape their core offering, and learn how to communicate it in a way that brings them the money, customers and fulfillment.

And through these hundreds of hours, I’ve amassed this field work, distilled the process now I’m ready to give you a tested method for helping you discover your magnetic offer to the world.

I’ve even turned this formula into a precise scorecard you can use to easily evaluate whether or not your product or service will be a success before you release it.

The best part is, this works even if you have NO IDEA what you’re passionate about or what your value is. All it requires is a deep hunger to do your great work and reclaim your own freedom.

But, there are two major problems involved with setting out to make a living with something you love: clarity and strategy.

The first stumbling block: clarity

In order to actually make this pursuit successful, you need to know two things with lightning clarity:

1. What your message is, and…
2. The outcome you help people reach.

Your message is essentially your passion, the driving force and the reason why behind your business. It gets you excited, it’s magnetic and it attracts the right type of people.

Your solution or the outcome you help people reach is the specific and tangible expression of that message. It gives people a clear door to enter through to start on the path to the solution you’re helping them with. It’s also an investment they see as valuable, so it makes them feel safe to buy.

These two things are critical to your success. When they work together, a beautiful symphony of passion and focus is created.

It’s easy to run in circles because you don’t have this part nailed down with absolute certainty. This course helps you get certainty and peace of mind that gives you confidence in your offer.

The second roadblock: strategy

A clear course is nothing without a powerful strategy to move it forward. Once you’re clear about your message and your solution, you need to structure your offer in a highly compelling way.

• What’s the core benefit, and secondary benefits?
• What’s your guarantee?
• What’s the right price to charge?

All of these elements (and more) are combined in a unique formula that influences your success. Like any science, they must be formulated carefully and deliberately.

This program is designed to help you create sharp focus that gives you confidence and devise a winning strategy to propel you forward.

I know this can all be a bit overwhelming, because…

Once upon a time, I was traveling blindly

A few short years ago, I was walking in your shoes. I was doing work that didn’t make me feel fulfilled, and I yearned to create something for myself.

Well, somewhere along the way, I stopped having the ability to do things that I didn’t want to do.

Even though I knew what I didn’t want, I didn’t have a clear road map to follow to create something different. I knew I couldn’t keep doing what I was doing, I just didn’t know how to change where I was.

I was tired of living on someone else’s terms, which is why I decided to create my own freedom and follow my own path to self employment. I had absolutely no idea what I was doing, and I made a TON of mistakes. But a year later, with a few bruises and scrapes, I stuck my self-appointed flag in the ground and declared my personal sovereignty.

But I realized it didn’t have to be this hard. If I had someone to guide me, I could have blazed a trail toward work freedom much faster.

Now I’d like to pass the lessons on to you so you can save time and stop worrying about whether you’re doing this right. Now you can follow the path of someone that’s been there. And once you do that, you’ll be better equipped to blaze your own trail.

I’ve decided to reveal everything here

I really hate it when you buy a product and the person teaching it doesn’t tell you how they do things. One of the main reasons I invest in training is so I can get inside that person’s brain and see behind the curtains of what other successful people do.

So I’ve decided to share with you all the details about how I structure every offer I create and how I personally run my business. In other words, I reveal the details of my business; nothing will be held back.

One of the ways I’ll be doing that is by giving you the battle-tested scorecard I use to test all of my offers. Nothing I do gets released without passing this litmus test, and it ensures that my launch will be a success before I put in a lot of hard work.

I’ll also be sharing with you my product launch checklist and product creation mindmaps that helps me create content painlessly and rapidly.

We learn best by experience, and that’s what you’re going to get

Theory and “scenario training” is all well and good, but it’s through seeing examples and real experience that creates true learning and breakthrough.

That’s what this course gives you: a backstage pass straight to my business to help push you forward. I’ll always give you tested action steps over fluff and theory.

Business without purpose is lame; purpose without strategy is dumb

As great as strategy and action steps are, they’re nothing without the meaning and purpose behind them. So each step of the way we’re going to be drilling in the reason why all this stuff matters, and how it can help you create a more enjoyable and meaningful business.

We’ll be distilling the highest leverage strategies so you can make a profit while making a difference.

There are people actively seeking for what you have to offer, right now.

They’re waiting for you to create it.

I’m not advocating the “build it and they will come” approach. I believe that’s a short-sighted strategy. However, it’s incredibly effective to build something because people are actively seeking and waiting for you to give them a solution.

Yes, there are those people out there. And they need the medicine you have to give.

It’s just up to you to create something that the world deeply needs.

So here’s everything you’ll learn to both create your freedom and something the world needs

Month 1: Find out what makes you come alive

• Finding the match between what you love to do and the value you can give others
• How to craft a rocket-fuel message that propels you forward and attracts your ideal customer
• Identify your Core Strengths that make your success inevitable
• Bringing everything together to get paid to be who you are

Month 2: Identifying an offer that gets people to say “Yes”

• How to create a clear outcome that gets people feeling safe to invest
• Finding the hidden desires that make your offer hard to refuse
• Identifying the people that are actively seeking your “medicine” so they’re already receptive to your offer
• How to be confident in self-promotion without feeling like you’re selling out

Month 3: Attracting the people that want what you have to sell

• Uncover the traits that qualify your customer as already looking for the solution you provide
• Building a list of people that are holding their breath to hear about your next product
• Creating authority so you cultivate a high level of trust with your audience
• How to position yourself as a leader in your niche

Month 4: Know you’ll get paid before you create it

• How to know exactly what your customer needs before you create something
• Setting up a feedback loop so you have an “eerily” accurate connection with what your people want
• Seeing the patterns in what people say and identifying their hidden desires (that they’ll never admit but are critical for your positioning)
• Identifying an outcome that gets them to see a bigger vision than they thought was possible

Month 5: Creating your high value offer and building momentum

• A proven blueprint for creating a compelling offer that gets people to buy (you can use this with every product or service you create)
• A simple and painless method for outlining your product/service and creating it quickly with high quality
• How to easily create a sales page that isn’t cheesy and that your customer actually wants to read
• Productivity methods for staying on track while you build your thing

Month 6: Your release strategy that makes you money, builds your list and elevates you as a major player in your niche

• How to seed your audience so that they’re primed to buy long before you ever direct them to your landing page
• Drawing in your customers to your product narrative so they’re anticipating your release (and refreshing the sales page waiting for it to become available to buy)
• The one thing you can do to ensure that every product or service you create is successful
• Releasing your offer in a way that automatically sets you up for success with your next one

To ensure your success, here are all the implementation tools you get:

The most daring guarantee:

If you implement everything that I show you in the course (and can show us that you did), and within six to twelve months of completing the course you don’t make at least $1,000 with your offer, I will give you 100% of your money back, PLUS $100. This is based on an honor system, so I trust that you’re willing to do everything it takes to make this happen.

That’s how confident I am that this stuff works.

On top of that, there’s a 30 day implementation guarantee. If this course doesn’t absolutely do it for, just send me your homework from the first module, and I’ll give you your money back.

If it doesn’t do it for you, just let us know within 30 days. In other words, there’s zero risk for you.

Help another person create work freedom while you do the same

Baked into your membership fee is a 5% donation to a Trailblazer in a developing country seeking their own work freedom. We’ve decided to go with Kiva.org since they actually lend the money via micro-finance and encourage responsibility.

With your membership, you’re automatically helping another person create their own freedom in a small way that makes a big difference.

If that all sounds good to you…

Say yes to your inner freedom seeker

Of course you want to create your own freedom. But we all want to make sure that going off the path and blazing our own trail is actually going to work. It’s scary to step into the unknown.

So, you’re willing to do whatever it takes, but you don’t want to waste your time getting lost in the thick forest of what doesn’t matter. This course will help guide you to following your own path, and making sure you only do the few activities that will really make a difference in your success.

I look forward to seeing you inside!

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